Supplemental Privacy Notice for California Residents


This notice for California residents supplements the information contained in the Privacy Policy of Bruno Independent Living Aids, Inc. (“Bruno” or “we” or “Company”) and applies solely to visitors, users, and residents of the State of California (“consumers” or “you”) when you visit the Bruno website or subscribe to receive Bruno services (collectively our “services”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this notice. Under the California Consumer Privacy Act (“CCPA”), you have certain rights in relation to some of your personal data, including the right to certain disclosures and explanations of rights. This section explains your rights under California law.


California law (CalOPPA) requires Company to let you know how we respond to web browser 'Do Not Track (DNT) signals'. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not honor Do Not Track requests at this time.


Categories of Personal Information We Collect
Bruno collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer or household (“personal information”). We may have collected the following categories of personal information from consumers through our websites, apps, services, devices, or other services within the twelve (12) months preceding the effective date of this Privacy Notice:

Categories Personal Information

Category Examples Collected
A. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. YES
C. Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. YES
E. Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
F. Internet or other similar network activity. Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. YES
G. Geolocation data. Physical location or movements. YES
H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. NO
I. Professional or employment-related information. Current or past job history or performance evaluations. YES
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO
K. Inferences drawn from other personal information. Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. NO
“Personal information” under the California Consumer Privacy Act does not include information that is
  • publicly available from government records,
  • de-identified or aggregated consumer information,
  • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data,
  • or certain personal or financial information covered under certain sector-specific privacy laws.
For additional information, please see How Does Bruno Keep and Use Personal Information.

Categories of Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:
  • Directly from consumers’ interactions with us, including with our devices, applications, websites, Services, and representatives
  • Publicly available sources
  • Customers, including health care providers and insurance providers
  • Organizations with whom we partner to provide services to consumers
  • Use or Disclosure of Personal Information

Use of Personal Information

In the past 12 months, we have used or disclosed the personal information we collect for our operational purposes and for one or more of the following business purposes:
  • To provide products and services to consumers
  • To respond to consumer requests
  • To improve and personalize consumer access to and experience on our website, for example, by telling consumers about new features, products, or services that may be of interest to them
  • To develop records, including records of consumers’ personal information
  • To contact consumers with information that might be of interest to them, including information about clinical trials and about products and services of ours and of others
  • For analytical purposes and to research, develop, and improve programs, products, services and content
  • For activities to monitor and maintain the quality or safety of our products and services
  • For activities described to consumers when collecting their personal information or as otherwise permitted under CCPA
  • For U.S. healthcare providers, to link name, National Provider Identifier (NPI), state license number, and/or IP address to web pages they visit, for compliance, marketing, and sales activities
  • To conduct audits and perform troubleshooting activities of our websites, products, and services
  • To detect and protect against security incidents and deceptive, malicious, or fraudulent activity
  • To ensure our website, products, apps, and services function as intended, including debugging and repairing
  • To comply with a law or regulation, court order or other legal process
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations
  • Please see How does Bruno Keep and Use Personal Information in our Privacy Policy for more information.

How We Share Personal Information

Bruno will not share consumers’ personal information with an unrelated third party without permission, except as described below. Bruno may share personal information with any member of our corporate group, including parent companies, subsidiaries, and affiliates, and other companies in which we have an ownership or economic interest for purposes that are consistent with those identified in our Privacy Policy and this Notice.
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
Category A:         Identifiers.
Category B:         California Customer Records personal information categories.
Category C:         Protected classification characteristics under California or federal law.
Category D:         Commercial information
In the ordinary course of business, we will share some personal information with companies that we hire to perform services or functions on our behalf. In all cases in which we share consumers’ personal information with a third party, we will only allow them to keep, disclose, or use consumers’ information to provide the services we asked them to provide.
We may be required to release consumers’ personal information in response to a court order, subpoena, search warrant, law, or regulation. We may cooperate with law enforcement authorities in investigating and prosecuting users who violate our rules or engage in behavior which is harmful to other users or illegal. In addition, we may keep, disclose, and use consumers’ personal information in order to comply with governmental guidance, directions, regulations, and laws.

Categories of Personal Information We Sell

Bruno does not sell consumers’ personal information to unrelated third parties without permission, except as described below.
This does not include disclosures that are not a “sale” under the CCPA, including when:
  • consumers instruct us to disclose their personal information,
  • a consumer instructs us to interact with a third party that does not sell that information,
  • we use or share consumers’ personal information pursuant to a written contract with a service provider that is necessary to perform a business purpose, where our contract prevents the provider from using, keeping, or disclosing consumers’ personal information for any purpose other than the reason supplied in the contract, or
  • consumers’ personal information is transferred as part of a transaction in which the third party assumes control of all or part of our business.
In the preceding twelve (12) months, we may have soldthe following categories of personal information for a business purpose:
Category A:         Identifiers.
Category B:         California Customer Records personal information categories.
Category C:         Protected classification characteristics under California or federal law.
Category D:         Commercial information
However, Bruno does not sell the personal information of minors.
For more information about opting out of this sale, please see below.

Rights under California Law

Right to Access. If you are a California consumer, you have the right to ask us to send you the following information up to two times in a twelve-month period:
  • The categories of personal data we have collected about you.
  • The categories of sources from which we collected the personal data.
  • Our business or commercial purpose for collecting personal data.
  • The categories of third parties with whom we share personal data.
  • What categories of personal data we disclose about you for business purposes.
  • What categories of personal data we sell or exchange for consideration about you.
  • The specific pieces of personal information we have collected about you.
Right to Delete. If you are a California consumer, you have the right to ask us to delete the personal data about you we have collected. We may deny the request if the information is necessary to:
  • Complete a transaction, including providing a requested or reasonably anticipated good or service, or fulfill a contract between the consumer and Bruno;
  • Detect and protect against security incidents, malicious, deceptive, fraudulent, or illegal activity, or take against those responsible for such activity;
  • Debug to identify and repair errors impairing intended functionality;
  • Exercise free speech or another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act;
  • Engage in research in the public interest adhering to applicable ethics and privacy laws where the consumer has provided informed consent;
  • Enable solely internal uses reasonably aligned with the consumer’s expectations based on the consumer’s relationship with Bruno;
  • Comply with a legal obligation; or
  • Otherwise use the information internally in a lawful manner compatible with the context in which the consumer provided the information.

Right to Opt-out. If a business sells personal information to third parties, California consumers have the right, at any time, to opt out of the sale or disclosure of their personal information to third parties.
Right to non-discrimination. The CCPA grants California consumers the right not to be discriminated against for exercising your privacy rights. If you exercise your privacy rights, we will not discriminate against you, for example, by denying you access to our online services or charging you different rates or prices for the same online services, unless that difference is reasonably related to the value provided by your data.

Submitting a Request or Inquiry

If you are a California resident and you want to submit a request or inquiry to us regarding your California rights, you or your authorized agent can contact us here (opens new window), at [email protected], or Bruno Independent Living Aids, Inc. c/o Privacy Info, 1780 Executive Dr., Oconomowoc, WI 53066, starting January 1, 2020. You do not have to create an account with us to submit a request.
Your request will be confirmed within ten days of receipt and we will respond within 45 days. If we need more than 45 days, we will notify you that your request is being delayed.
We can only respond to your request if it is verifiable. This means we are obligated to take reasonable steps to verify your identity or your authorized agent’s authority and your right to access the information you request. We may ask for additional information that will help us do so. We will only use that additional information in the verification process, and not for any other purpose.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
California’s “Shine the Light” law permits consumers in California to request certain details about how certain types of their information are shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. Under the law, a business should either provide California customers certain information upon request or permit California customers to opt out of this type of sharing.
To exercise a Shine the Light request, please contact us at [email protected] or Bruno Independent Living Aids, Inc. c/o Privacy Info, 1780 Executive Dr., Oconomowoc, WI 53066. You must put the statement “Your California Privacy Rights” in the body of your request, as well as your name, street address, city, state, and zip code. In the body of your request, please provide enough information for us to determine if this applies to you. Please note that we will not accept inquiries via the telephone, email, or by facsimile, and we are not responsible for notices that are not labelled or sent properly, or that do not have complete information.
We reserve the right to amend this Privacy Notice at our discretion and at any time.  You are responsible for periodically visiting the Bruno website and this Privacy Notice to check for any changes.